Fig. 12

Linda Bauld is the Bruce and John Usher Professor of Public Health at the University of Edinburgh, Deputy Director of the UK Centre for Tobacco and Alcohol Studies, and holds the CRUK/BUPA Chair in Cancer Prevention at Cancer Research UK. She is a behavioral scientist with a particular interest in the primary prevention of cancer and has conducted a range of studies to inform or evaluate policies and programs to address tobacco, alcohol, and overweight and obesity. She is a former scientific adviser on tobacco control to the UK government and is a member of a number of policy and research funding committees in the UK, Canada, and Europe